SmileBack

IT Nation 2017

Beyond SLAs: Why Customer Experience is Key

How to Become an MVP in the Client Loyalty Game

Since the cost of acquiring a new client is much higher than maintaining an existing relationship, delivering exceptional client service is critical. It’s the companies that are committed to the overall experience of their clients that truly stand out and stay competitive in a crowded marketplace. In this presentation, SmileBack Founder, Brad Benner, explains why SLAs are out and client experience is the key to preventing churn and increasing loyalty.

What you'll learn from this presentation:

  • The changing relationship between businesses and customers
  • What is Customer Experience (CX) and why should we care?
  • Secrets of CX Leaders
  • Takeaways for business